by Yesenia Cisneros | Nov 8, 2022
Dialog Case Study
Winning Mindshare & Market Share in Vertical Markets
Channel engagement
Ingram Micro is a global leader in the distribution of information technology products and services.
Recognizing the huge opportunity in Healthcare, Ingram increased focus on growing their Healthcare solution portfolio. They needed to build the internal infrastructure for key verticals including healthcare, deliver a clear Value Proposition to their channel partners, and fully enable their ecosystem to sell Ingram solutions.
Insights, Action, and Creative Strategy
Ingram engaged Dialog to help them build a healthcare infrastructure, refocus, and redeploy company-wide focus on the healthcare ecosystem. This included:
- Developing cohesive internal vertical focus and infrastructure
- Developing a healthcare go-to-market strategy
- Creation of healthcare a Value
- Proposition, messaging and branding
- Creation healthcare channel content, training, and sales enablement
Ingram’s centralized a team of healthcare-focused experts within the company.
New branding, messaging, and a clearly articulated healthcare ecosystem enabled Ingram to significantly grow its number of healthcare-focused partners, products, solutions, and revenues.
Let’s Chat
We would love to hear from you.
by Yesenia Cisneros | Nov 8, 2022
Dialog Case Study
Building a 5-Star Channel Program
AMD Commercial Channel
Advanced Micro Devices (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets.
AMD was experiencing significant growth in the commercial market to match that of their success in the consumer market. And while they had a robust channel program for the Systems Builder channel, they had no formalized program for the Commercial Channel to support VARs, Systems Integrators, and Distributors. The opportunity existed to build to better position the company for success with high value-add partners and to create clearer differentiation between partner types and program entitlements.
Insights, Action, and Creative Strategy
Leading with program strategy, Dialog created a complete program for the channel and system for delivering it globally. This included:
- Segmentation strategy in order to identify the highest value segments with the highest likelihood for conversion
- Competitive benchmarking to identify AMD advantages and unique program elements to trump existing programs
- Partner modeling to determine tiers and required qualifications
- Cascading criteria for partner benefits and branding by partner level and type
- Created and helped to launch a three-tier partner program with unique branding to reflect the audiences for each
- Lead and managed all global channel marketing and sales support efforts
- Value Proposition development, messaging architecture creation, and visual identity highlighting the unique value proposition for VARs
- Development of program tiers and identifying badging
- Brand development for the Channel Program
Worldwide Channel Partners grew from 1,200 to 4,100 in a single year
Launched the program in 16 countries and 10 languages within the first year
AMD Channel Program was also recognized by CRN as a 5-Star Channel Program the year after it launched
Let’s Chat
We would love to hear from you.
by Yesenia Cisneros | Oct 26, 2022
Dialog Case Study
Evolving our Leadership as fast as Technology and the world around us
Digital Strategy and Next-Level Leadership
NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact.
Converse had hired a Chief Digital officer and was making investments in AI and e-commerce but they knew that mastering digital transformation would require more. Could Dialog help their teams to think like well-rounded, next-level business innovators with a general management mindset who could orient in a fast-moving world of uncertainty?
Many of the leaders at Converse had grown up in the business and were savvy marketers and creators but not necessarily general managers.
Insights, Action, and Creative Strategy
Dialog worked with the human resources team to create a digital transformation journey for the top 100 execs at Converse . To identify key focus areas, Dialog surveyed the team on readiness for digital transformation compared to a broad dataset of successful transformations.
Dialog developed briefs and breakout sessions on the new tools of Innovation including Voice Recognition, AR, AI and blockchain as well as the application of technology to retail and fashion. This was combined with sessions on how network orchestrators think and act in shaping their business and through a series of workshops, the leadership team explored the possibilities for integration of new technologies into their business ecosystem. The result was greater confidence in the ability to reinvent and in the shared understanding of the organizational roadmap.
Let’s Chat
We would love to hear from you.
by Yesenia Cisneros | Oct 25, 2022
Dialog Case Study
Insight With Intel Digital Advertising & Media Campaign
When Insight’s Expertise Meets Intel’s Technology, It’s “Ready, Set, Accelerate”
Insight is a global technology company that focuses on business-to-business and information technology capabilities for enterprises including cloud and data center transformation, connected workforce, and digital innovation.
Insight wanted to shift the perception of being a solutions provider to more of a strategic partner who provides high-end services supported by Intel technology for their customers during their digital transformation journey.
Insights, Action, and Creative Strategy
- Insight was focused on helping customers design, implement, and manage digital solutions (from devices to cloud to IoT) in order to future-proof organizations, unlock greater value, and move businesses forward.
- A digital campaign approach beginning with the brand insight of “ready, set, accelerate” was extended cohesively throughout all campaign and supporting executions to drive demand.
- Supporting infographics, “snippet” videos, and landing page assets were created to help drive interest and demand for sales contacts as part of the content strategy and communication flow.
- Campaign was structured to continuously test and optimize messages, design, and media channels for maximum results.
“The Dialog Group has been a great partner to work with for us. They’ve been on top of everything that is thrown their way and their performance speaks for itself. They are truly great people to work with!”
Richard Rieves
Paid Media Specialist
Significantly exceeded all campaign KPIs (clicks, cost per click, click thru rate, impressions, and form fills)
Successful launch across programmatic, SEM, retargeting, and social advertising tactics and creative with ongoing optimization
Delivered approximately 20% higher on video completions and overall banner ad clicks than the targeted goal
Achieved 40% higher on the click-thru rate than the performance target
Let’s Chat
We would love to hear from you.
by Yesenia Cisneros | Oct 25, 2022
Dialog Case Study
GRAMMY® award winning Conspirare makes comeback after 20-month pandemic pause
Delighting audiences and donors while reaching new demographics
Conspirare is an innovative professional choral organization with 10 GRAMMY® award-winning and nominated recordings. Inspired by the power of music to change lives, this ensemble engages singers from around the world who join voices to deliver world-class, extraordinary live music experiences and recordings.
Prior to COVID-19, Conspirare enjoyed strong ticket sales, enthusiastic audiences and artists, and industry leading recognition. Conspirare’s live performances were completely shut down for 20 months, which was unprecedented. Conspirare needed to make a comeback for the Fall ‘21 to Spring ‘22 season but faced many risks and unknowns.
Insights, Action, and Creative Strategy
Dialog took Conspirare’s promotional design and communications up to a whole new level of excellence to signal to audiences that Conspirare is truly back, stronger than ever.
- High design concepts for 5 different performances (multiple nights) and events throughout the season
- Integration across advertising, programs, posters, email, interactive for each concert
- Conspirare-level positioning reflecting their innovation
“Very special thanks to this entire beautiful team for such meaningful and wonderful work. So smart and truly inspirational.”
Craig Hella Johnson
Conspirare Founding Artistic Director and Conductor
Concept of break-through entertainment, persona profiles and associated content was fully embraced globally
The creative designs, programs, and integrated communications exceeded audience expectations, delighting them with a “wow” response, and enhancing their overall experience and celebration of Conspirare’s comeback.
Let’s Chat
We would love to hear from you.
Recent Comments