Dialog Case Study
GRAMMY® award winning Conspirare makes comeback after 20-month pandemic pause
Delighting audiences and donors while reaching new demographics
Client Overview
Conspirare is an innovative professional choral organization with 10 GRAMMY® award-winning and nominated recordings. Inspired by the power of music to change lives, this ensemble engages singers from around the world who join voices to deliver world-class, extraordinary live music experiences and recordings.
Situation
Prior to COVID-19, Conspirare enjoyed strong ticket sales, enthusiastic audiences and artists, and industry leading recognition. Conspirare’s live performances were completely shut down for 20 months, which was unprecedented. Conspirare needed to make a comeback for the Fall ‘21 to Spring ‘22 season but faced many risks and unknowns.
Insights, Action, and Creative Strategy
Dialog took Conspirare’s promotional design and communications up to a whole new level of excellence to signal to audiences that Conspirare is truly back, stronger than ever.
- High design concepts for 5 different performances (multiple nights) and events throughout the season
- Integration across advertising, programs, posters, email, interactive for each concert
- Conspirare-level positioning reflecting their innovation
“Very special thanks to this entire beautiful team for such meaningful and wonderful work. So smart and truly inspirational.”
Craig Hella Johnson
Conspirare Founding Artistic Director and Conductor
Results
Concept of break-through entertainment, persona profiles and associated content was fully embraced globally
The creative designs, programs, and integrated communications exceeded audience expectations, delighting them with a “wow” response, and enhancing their overall experience and celebration of Conspirare’s comeback.
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