Technology
Technology marketing is deep in our DNA, helping the world’s best innovators turn magic into market share.
Strategy Built for 21st Century Execution
We bring big picture smarts, functional expertise, and a network economy lens together to help your organization realize multiples in value. Working across diverse domains and disciplines, we have helped some of the world’s leading brands realize opportunities for creating transformative growth.
SENSE
Radical Clarity™ makes sense of complexity and spots new opportunities.
Market & Ecosystem Intelligence:
- Customers
- Competitors
- Influencers
- Partners
- Supply Chains
Company Intelligence:
- Business Model Economics
Course/Workshops:
- Seeing and Sensing In Networks
- Problem Identification
Benefits:
- Get clarity on the economics of different asset types
- Sense your networks and narratives at scale with speed and granularity
- Harness collective intelligence of your team, org, and ecosystem
- Leverage new AI-powered tools and frameworks for sensing and sensemaking
DESIGN
A strategic blueprint for realizing exponential value at all levels.
Capabilities
- Vision & Purpose
- Growth Strategy / Ecosystem Organization
- Brand Strategy
- Value Props
Benefits:
- Map a higher path forward for your organization that leverages the power of networks, platforms, and AI
- Drive greater customer experience, loyalty, and leverage at lower cost
- Unleash energy in your network and organizational ecosystem with a framework for creating authentic dialog at scale
- Grow revenue, reduce cost and spark innovation with Triple Win Conversation Architectures
ACT
Dynamic implementation for transformative, outsized results.
Capabilities
- Program Management Office
- Leadership Training and Workshops
- In-market Execution
- Digital Implementation
- Orchestration and Execution
Benefits:
- Align your organization
- Mobilize your customers, employees, and partners
- Learn the art of designing for emergence through our adaptive leadership workshops
SERVING BLUE CHIPS, UPSTARTS AND PIONEERS
We are proud to help some of the world’s best brands be even better.
Messaging to Market: Exponential Value
Nothing outworks your brand and messaging. On duty 24/7/365, everywhere your products or services are mentioned. Done right, it’s good ideas expressed fully and creatively, turning solid messaging into soaring executions that give customers comfort and confidence.
Recommended Books and Articles
BUSINESS MODELS
“3 Ways to Get Your Own Digital Platform” by Barry Libert, megan Beck, and Yoram (Jerry) Wind
SOME OF OUR CLIENTS AND WHAT THEY SAY
We serve a client base as large and varied as our skill set.
“Dialog helped us identify opportunities to drive incremental revenue growth on our commerce site 33% via improved conversion, SEO and digital marketing initiatives. They not only identified incremental revenue, they worked seamlessly with our regional teams to achieve significant gains in global customer experience.
I would recommend Dialog to anyone seeking a firm grasp of strategy married with digital execution.”
“I’ve never had greater trust in a business partner. Dialog always has my best interest in mind, and is a partner in the truest sense. Their ability to marry ‘deep strategy’ with an unmatched depth of experience in healthcare, education, and government is a home run for anyone operating in these markets. They are my go-to partner for public sector expertise.”
“Hiring Dialog was a smart move. They provide value every step of the way with knowledge, discipline, and lightning-fast turnaround. I really appreciate their ability to speak to our highly matrixed organization and have meaningful conversations from entry level to senior executives. I couldn’t be happier with their work.”
“Dialog’s approach is unique in that the experience they bring at a strategic level, along with the ability to quickly execute, makes them an attractive partner to any marketing organization.”
“There isn’t another marketing firm on the planet that understands the Public Sector markets and business strategy as fluently as Dialog. They combine deep market knowledge with strategic rigor that can supercharge any business.”
“The Dialog Group has been a tremendous help by providing direction and realistic goal setting. Adventure Fit Inc. has grown by 100% each year with help from their recommendations and ideas.”
“As a Director of films, understanding the media for messages is essential. Dialog has opened my mind and transformed my thinking about the essential role media plays in reaching our audiences. They have an incredibly fresh, well thought out approach that is based on deep insights.”
“This team of thought leaders have been instrumental in helping the Leadership Retreat Center at the Crossings take shape and form.”
“Dialog has extended organizational democracy from an internal operating model to one that brings immediate value to their clients. Their highly collaborative approach creates powerful alignment and brings the best of each party to the forefront of their work.”
“Dialog succeeded where other firms failed – creating compelling messaging for AT&T Cybersecurity Solutions that drove our business forward and created wide-spread adoption within our organization. I’m not sure of what their secret sauce is, but it works! I would recommend Dialog to anyone looking for firm who has mastered messaging and value proposition development.”
“Dialog’s messaging process has added so much objectivity and rigor to something that can easily be weighed down with opinions. Hiring Dialog was the single best investment that we’ve made.”
“Creating powerful messaging that resonates with customers and is widely adopted by stakeholders is one of Marketing’s biggest challenges. Dialog has cracked the code on this. They had complete command of how to get to the essence of who we are, how it varied by segment/business, what a usable output looked like, and how to drive adoption across our organization.”
“Dialog’s vertical expertise and understanding of my customers is equaled only by their passion to see my business continue to grow, and this commitment works! I would recommend Dialog to anyone looking for a firm who has mastered messaging and value proposition development.”
“Creating powerful messaging that resonates with customers and is widely adopted by stakeholders is one of Marketing’s biggest challenges. Dialog has cracked the code on this. They had complete command of how to get to the essence of who we are, how it varied by segment/business, what a usable output looked like, and how to drive adoption across our organization.”
“The Dialog Team understands Education. They bring a deep customer-centric approach to their work, they are masters of the technology industry, and experts in marketing (at times, Dialog understood our solutions better than our own team). They bring it all together like no other firm I have seen to deliver results.”
Industries We Know and Serve
Healthcare
Healthcare is evolving as a mission and a business. Our unique perspectives keep clients out front.
Retail
As traditional retail gets upended by digital what ifs, we can help you build brand experiences that win.
Small and Medium Business
20M dreamers and doers are looking for partners in growth. We can introduce you.
K-12 Education
Our extensive K-12 experience means unique insight into a space driven by high expectations and infinite possibilities.
Higher Education
New expectations are reshaping the future of higher ed. We’ve been busy helping drive that innovation.
State and Local Government
Agencies are transforming how they work and serve. We know how to turn their need into your opportunity.
Federal Government
We know selling to the federal government requires the right story and a passion for detail. We can give you both.