Insight is a global technology company that focuses on business-to-business and information technology capabilities for enterprises including cloud and data center transformation, connected workforce, and digital innovation.

Insight wanted to shift the perception of being a solutions provider to more of a strategic partner who provides high-end services supported by Intel technology for their customers during their digital transformation journey.

• Insight was focused on helping customers design, implement, and manage digital solutions (from devices to cloud to IoT) in order to future-proof organizations, unlock greater value, and move businesses forward.
• A digital campaign approach beginning with the brand insight of “ready, set, accelerate” was extended cohesively throughout all campaign and supporting executions to drive demand.
• Supporting infographics, “snippet” videos, and landing page assets were created to help drive interest and demand for sales contacts as part of the content strategy and communication flow.
• Campaign was structured to continuously test and optimize messages, design, and media channels for maximum results.