Thomson Reuters Value Proposition and Messaging Development to Campaign Delivery

Thomson Reuters Value Proposition and Messaging Development to Campaign Delivery

Dialog Case Study

Value Proposition and Messaging Development to Campaign Delivery

Thomson Reuters Tax & Accounting Professionals

Client Overview

Thomson Reuters Corporation is a Canadian multinational media conglomerate that provides a suite of Enterprise software and services to help professionals make confident decisions and run better businesses. Their customers operate in complex arenas that move society forward — law, tax, compliance, government, and media – and face increasing complexity as regulation and technology disrupts every industry.

Situation

The Thomson Reuters Tax Professionals Business had a need for an integrated campaign consisting of messaging to resonate with accounting firms and elements to activate and engage the audience to meet their awareness and demand generation goals. It was important that the messaging and campaign be developed in a customer centric approach addressing key customer issues and the customer life cycle.

Insights, Action, and Creative Strategy

Dialog delivered the following:

  • Campaign strategy development and media planning.
  • Value Proposition development at the business unit level.
  • Campaign messaging architecture development.
  • Creating of in-market campaigns including campaign strategy, campaign theme, and campaign creative.
  • Customer facing assets to support the customer buying life cycle.
  • Sales enablement to help the Thomson Reuters sellers effectively deliver the value proposition.
  • Campaign reporting and optimization.

Results

Client surpassed yearly MQL goals by over 120% of plan

“This campaign continues to be one of the largest and most impactful marketing programs the customer segment is running.”

Thomson Reuters
Tax & Accounting Client

Decision Time Campaign: Theme and Creative Strategy

THOUGHT LEADERSHIP / TOP OF FUNNEL

Decision Time

CONTINUE THE CONVERSATION WITH ULTRATAX CS FEATURES AND PROOF POINTS

Simplify

Automation

Data Mining

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Ingram:  Winning Mindshare & Market Share in Vertical Markets

Ingram: Winning Mindshare & Market Share in Vertical Markets

Dialog Case Study

Winning Mindshare & Market Share in Vertical Markets

Channel engagement

Client Overview

Ingram Micro is a global leader in the distribution of information technology products and services.

Situation

Recognizing the huge opportunity in Healthcare, Ingram increased focus on growing their Healthcare solution portfolio. They needed to build the internal infrastructure for key verticals including healthcare, deliver a clear Value Proposition to their channel partners, and fully enable their ecosystem to sell Ingram solutions.

Insights, Action, and Creative Strategy

Ingram engaged Dialog to help them build a healthcare infrastructure, refocus, and redeploy company-wide focus on the healthcare ecosystem. This included:

  • Developing cohesive internal vertical focus and infrastructure
  • Developing a healthcare go-to-market strategy
  • Creation of healthcare a Value
  • Proposition, messaging and branding
  • Creation healthcare channel content, training, and sales enablement

Results

Ingram’s centralized a team of healthcare-focused experts within the company. 

New branding, messaging, and a clearly articulated healthcare ecosystem enabled Ingram to significantly grow its number of healthcare-focused partners, products, solutions, and revenues.

Let’s Chat

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AMD Building a 5-Star Channel Program

AMD Building a 5-Star Channel Program

Dialog Case Study

Building a 5-Star Channel Program

AMD Commercial Channel

Client Overview

Advanced Micro Devices (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets.

Situation

AMD was experiencing significant growth in the commercial market to match that of their success in the consumer market. And while they had a robust channel program for the Systems Builder channel, they had no formalized program for the Commercial Channel to support VARs, Systems Integrators, and Distributors. The opportunity existed to build to better position the company for success with high value-add partners and to create clearer differentiation between partner types and program entitlements.

Insights, Action, and Creative Strategy

Leading with program strategy, Dialog created a complete program for the channel and system for delivering it globally. This included:

  • Segmentation strategy in order to identify the highest value segments with the highest likelihood for conversion
  • Competitive benchmarking to identify AMD advantages and unique program elements to trump existing programs
  • Partner modeling to determine tiers and required qualifications
  • Cascading criteria for partner benefits and branding by partner level and type
  • Created and helped to launch a three-tier partner program with unique branding to reflect the audiences for each
  • Lead and managed all global channel marketing and sales support efforts
  • Value Proposition development, messaging architecture creation, and visual identity highlighting the unique value proposition for VARs
  • Development of program tiers and identifying badging
  • Brand development for the Channel Program

Results

Worldwide Channel Partners grew from 1,200 to 4,100 in a single year

Launched the program in 16 countries and 10 languages within the first year

AMD Channel Program was also recognized by CRN as a 5-Star Channel Program the year after it launched

Let’s Chat

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