“The Dialog Group has been a great partner to work with for us. They’ve been on top of everything that is thrown their way and their performance speaks for itself. They are truly great people to work with!”
Richard Rieves
Paid Media Specialist
Absolute is a global cybersecurity company providing innovative software and services across over 600 million endpoints. It is the world’s only firmware-embedded endpoint visibility and control platform.
Absolute called on Dialog to help develop a video-centric email nurture campaign as a joint Absolute and Lenovo partner marketing initiative.
With a focus on K-12 education, the joint value proposition and messaging were tailored to address the needs of IT decision-makers for schools across the U.S and Canada. The campaign included a series of regularly published e-mails which directed prospects to watch a short explainer video.
Dialog was asked to design and produce the video series. This included the following activities:
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Insight is a global technology company that focuses on business-to-business and information technology capabilities for enterprises including cloud and data center transformation, connected workforce, and digital innovation.
Insight wanted to shift the perception of being a solutions provider to more of a strategic partner who provides high-end services supported by Intel technology for their customers during their digital transformation journey.
Richard Rieves
Paid Media Specialist
Significantly exceeded all campaign KPIs (clicks, cost per click, click thru rate, impressions, and form fills)
Successful launch across programmatic, SEM, retargeting, and social advertising tactics and creative with ongoing optimization
Delivered approximately 20% higher on video completions and overall banner ad clicks than the targeted goal
Achieved 40% higher on the click-thru rate than the performance target
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Lenovo is the world’s #1 PC manufacturer, with an almost 23% share of the global market. This body of work was for their Public Sector division with a focus on the State and Local Government vertical.
Lenovo was battling for business with state and local governments, especially agencies looking to spend Federal pass-through funding focused on public safety and infrastructure. Even as many endpoint decisions were becoming commodified, Lenovo wanted to highlight the entirety of its value proposition—technology, services, outcome partnership—in a way that resonated with public sector leaders.
Dialog needed to find a way to craft a message that was sober and credible but still managed to punch through the noise of tech marketing in the state and local space.
Dialog identified the most critical agency red issues and mapped those to Lenovo’s strengths in the market.
Conducted in-depth analysis of market levers and opportunities for sales alignment with marketing.
Development of a Value Proposition and messaging architecture supporting the core idea of technology that was “Built to Serve”
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AMD is a global semiconductor company that develops computer processors and related technologies for business and consumer markets by providing the building blocks for gaming, immersive platforms and the datacenter.
AMD was launching their 2nd Gen AMD Ryzen™ Mobile Processors with Radeon™ Vega Graphics globally and wanted to create excitement, build consideration and generate demand for their new offering that provides the ultimate entertainment experience to consumers.
Dialog was asked to deliver compelling messaging across distinct personas and campaign concepts while leveraging the overall AMD corporate brand and value proposition across all communications vehicles globally.
Designed an integrated marketing approach beginning with the brand idea of “breakthrough entertainment experiences” that was extended cohesively throughout all global, marketing communication initiatives across media, target audiences, and marketing efforts to generate buzz and consideration
Creative concepts and messaging was extended by areas of focus (entertainment, gaming, productivity, etc.) and product levels (Ryzen 3, 5, and 7) with engaging and cohesive visuals to deliver a great user experience
Wall Street Journal
May 28, 2019
Campaigns launched globally in toolkit format including all creative assets and were then translated and rolled out in each region worldwide (US, APJ, GC, EMEA, LATAM)
Concept of break-through entertainment, persona profiles and associated content was fully embraced globally
AMD’s compute and graphics segment now has the highest value AMD has recorded in 12 years in 2020.
Mobile processor revenue has doubled.
Xbox and PlayStation launched with AMD Ryzen processors.
Crystal Cook, Mainstream Consumer Campaigns, AMD
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Carenet is a market leader in healthcare engagement services for health plans, providers, and employers providing consumer engagement for 100 of the nation’s healthcare payors.
The core engagement services market was rapidly commoditizing. Carenet brand positioning was identified with traditional call center technology, and its visual identity was solely consumer-focused. This was problematic since, while consumers were a key constituent, they were not the paying customer.
Developed a position that reflected the core strength of Carenet in creating custom programs and delivering next generation engagement.
Brand messaging is widely embraced by the employee base as a major maturation.
The brand identity system was successfully rolled out in online and offline executions as well as in-office décor and signage.
Images from Carenet Healthcare on Facebook
Skip Dampier, Vice President, Marketing
Carenet Healthcare
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