Bernstein100: Promoting the Most Spectacular Artistic Collaboration in Austin’s History

Bernstein100: Promoting the Most Spectacular Artistic Collaboration in Austin’s History

by | Dec 5, 2022

Dialog Case Study

Promoting the Most Spectacular Artistic Collaboration in Austin’s History

Marking the centennial year of American music legend, Leonard Bernstein

Client Overview

Merick Strategies led by Mela Sarajane Dailey is a consulting and production agency with expertise in large-scale performances, special events, fundraising, and uniting the corporate and nonprofit sectors in unique and exciting partnerships while benefiting the community.

Situation

Merick Strategies established The Bernstein100Austin organization to bring together 300 musicians and dancers including the symphony, 3 choirs, ballet, opera, and marching band for two incredible performances of Mass at the Long Center, a $1M production. It would be the largest musical collaboration in Austin’s history, – celebrating the 100th birthday of Leonard Bernstein.

Insights, Action, and Creative Strategy

Develop a powerful creative concept that intrigues, moves and captures the full essence of the message of Mass, while also helping lift up and support all the amazing elements of the production.

  • Creative strategy will drive awareness and understanding of the spectacular nature of this event and its ultimate message of finding hope.
  • The creative strategy will scale across all assets for biggest impact including posters, brochure, programs, interactive, event signage, outdoor ads, and print ads.

““Bernstein’s MASS is nothing less than an Austin triumph.””

Austin American-Statesman

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“Review: MASS a towering achievement that soars, lifts, and inspires.”

Broadway World

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“The cultural event of the decade. Bigger than Texas.”

Texas Monthly

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“Bernstein MASS profits go to Austin non-profits.”

Austin American-Statesman

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Results

The Long Center, which seats 2,442, was fully sold out for both nights, while the entire production received rave reviews. Financial results surpassed expectations and all profits were distributed across Austin arts organizations.

The creative designs, and integrated promotional deliverables succeeded in showcasing the spectacular nature of Bernstein’s MASS and its message of hope to prospective audiences, performers, donors, and the entire community.

Let’s Chat

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Insight With Intel Digital Advertising & Media Campaign

Insight With Intel Digital Advertising & Media Campaign

by | Oct 25, 2022

Dialog Case Study

Insight With Intel Digital Advertising & Media Campaign

When Insight’s Expertise Meets Intel’s Technology, It’s “Ready, Set, Accelerate”

Client Overview

Insight is a global technology company that focuses on business-to-business and information technology capabilities for enterprises including cloud and data center transformation, connected workforce, and digital innovation.

Situation

Insight wanted to shift the perception of being a solutions provider to more of a strategic partner who provides high-end services supported by Intel technology for their customers during their digital transformation journey.

Insights, Action, and Creative Strategy

  • Insight was focused on helping customers design, implement, and manage digital solutions (from devices to cloud to IoT) in order to future-proof organizations, unlock greater value, and move businesses forward.
  • A digital campaign approach beginning with the brand insight of “ready, set, accelerate” was extended cohesively throughout all campaign and supporting executions to drive demand.
  • Supporting infographics, “snippet” videos, and landing page assets were created to help drive interest and demand for sales contacts as part of the content strategy and communication flow.
  • Campaign was structured to continuously test and optimize messages, design, and media channels for maximum results.

“The Dialog Group has been a great partner to work with for us.  They’ve been on top of everything that is thrown their way and their performance speaks for itself. They are truly great people to work with!”

Richard Rieves
Paid Media Specialist

Results

Significantly exceeded all campaign KPIs (clicks, cost per click, click thru rate, impressions, and form fills)

Successful launch across programmatic, SEM, retargeting, and social advertising tactics and creative with ongoing optimization

Delivered approximately 20% higher on video completions and overall banner ad clicks than the targeted goal

Achieved 40% higher on the click-thru rate than the performance target

Let’s Chat

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AMD 2nd Gen Ryzen Mobile Processor Global Launch

AMD 2nd Gen Ryzen Mobile Processor Global Launch

by | Oct 18, 2021

Dialog Case Study

AMD 2nd Gen Ryzen Mobile Processor Global Launch

Breaking through the PC entertainment category

Client Overview

AMD is a global semiconductor company that develops computer processors and related technologies for business and consumer markets by providing the building blocks for gaming, immersive platforms and the datacenter.

Situation

AMD was launching their 2nd Gen AMD Ryzen™ Mobile Processors with Radeon™ Vega Graphics globally and wanted to create excitement, build consideration and generate demand for their new offering that provides the ultimate entertainment experience to consumers.

Dialog was asked to deliver compelling messaging across distinct personas and campaign concepts while leveraging the overall AMD corporate brand and value proposition across all communications vehicles globally.

Insights, Action, and Creative Strategy

Designed an integrated marketing approach beginning with the brand idea of “breakthrough entertainment experiences” that was extended cohesively throughout all global, marketing communication initiatives across media, target audiences, and marketing efforts to generate buzz and consideration

Creative concepts and messaging was extended by areas of focus (entertainment, gaming, productivity, etc.) and product levels (Ryzen 3, 5, and 7) with engaging and cohesive visuals to deliver a great user experience

“Intel Corp. spent more in marketing and administrative expenses last year than Advanced Micro Devices made in revenue. When it comes to generating buzz, though, there is little doubt that the smaller chip maker has vastly outmaneuvered its much larger peer.”

Wall Street Journal
May 28, 2019

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Results

Campaigns launched globally in toolkit format including all creative assets and were then translated and rolled out in each region worldwide (US, APJ, GC, EMEA, LATAM)

Concept of break-through entertainment, persona profiles and associated content was fully embraced globally

 

AMD’s compute and graphics segment now has the highest value AMD has recorded in 12 years in 2020.

Mobile processor revenue has doubled.

Xbox and PlayStation launched with AMD Ryzen processors.

“The breakthrough global messaging and creative campaign that Dialog developed was spot-on! It not only met the unique needs of the regions but was also fully embraced and adopted for our integrated launch efforts across business units.”

Crystal Cook, Mainstream Consumer Campaigns, AMD

Let’s Chat

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