Adobe: Modernizing Public Sector Workflows

Adobe: Modernizing Public Sector Workflows

Dialog Case Study

Modernizing Public Sector Workflows

Adobe Acrobat Sign for Government

Client Overview

Adobe is an American multinational software company based in Santa Jose, California, which develops document management, workflow, and creativity solutions.


To better serve the public sector audience, Adobe invested millions of dollars into the development of highly-secure FedRAMP Moderate authorized version of its popular signing and document management software, Adobe Acrobat Sign. The launch of Adobe Acrobat Sign for Government represented an opportunity to grow and gain new accounts within federal agencies, as well as state and local government organizations that accept FedRAMP to fulfill StateRAMP requirements.

Insights, Action, and Creative Strategy

Dialog was tapped to create a messaging strategy, sales enablement, and customer-facing collateral to support the launch of Adobe Acrobat Sign for Government. This included:

  • Foundational materials including campaign messaging memo and image library including stock photos and screenfills specific to Public Sector
  • Advertising and web material such as static and animated display ads, header images, social supporting images and copy, blog posts, and website recommendations
  • Customer-facing material such as whitepapers, flyer, static and animated infographic, motion graphic video, customer presentation
  • Sales enablement material such as FAQ, cheat sheet, sales play guide, battlecard, comparison sheet, and sales training presentation

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