AMD is a global semiconductor company that develops computer processors and related technologies for business and consumer markets by providing the building blocks for gaming, immersive platforms and the datacenter.
AMD was launching their 2nd Gen AMD Ryzen™ Mobile Processors with Radeon™ Vega Graphics globally and wanted to create excitement, build consideration and generate demand for their new offering that provides the ultimate entertainment experience to consumers.
Dialog was asked to deliver compelling messaging across distinct personas and campaign concepts while leveraging the overall AMD corporate brand and value proposition across all communications vehicles globally.
Designed an integrated marketing approach beginning with the brand idea of “breakthrough entertainment experiences” that was extended cohesively throughout all global, marketing communication initiatives across media, target audiences, and marketing efforts to generate buzz and consideration
Creative concepts and messaging was extended by areas of focus (entertainment, gaming, productivity, etc.) and product levels (Ryzen 3, 5, and 7) with engaging and cohesive visuals to deliver a great user experience
Wall Street Journal
May 28, 2019
Campaigns launched globally in toolkit format including all creative assets and were then translated and rolled out in each region worldwide (US, APJ, GC, EMEA, LATAM)
Concept of break-through entertainment, persona profiles and associated content was fully embraced globally
AMD’s compute and graphics segment now has the highest value AMD has recorded in 12 years in 2020.
Mobile processor revenue has doubled.
Xbox and PlayStation launched with AMD Ryzen processors.
Crystal Cook, Mainstream Consumer Campaigns, AMD
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Carenet is a market leader in healthcare engagement services for health plans, providers, and employers providing consumer engagement for 100 of the nation’s healthcare payors.
The core engagement services market was rapidly commoditizing. Carenet brand positioning was identified with traditional call center technology, and its visual identity was solely consumer-focused. This was problematic since, while consumers were a key constituent, they were not the paying customer.
Developed a position that reflected the core strength of Carenet in creating custom programs and delivering next generation engagement.
Brand messaging is widely embraced by the employee base as a major maturation.
The brand identity system was successfully rolled out in online and offline executions as well as in-office décor and signage.
Images from Carenet Healthcare on Facebook
Skip Dampier, Vice President, Marketing
Carenet Healthcare
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