About Us

Proven Practitioners in the Art and Science of Growth

Bob Linderman

Managing Partner

An experienced executive with a rich background in consulting, sales and marketing spanning three decades, Bob is a veteran at building strong relationships with thought leaders and leading corporations and delivering step-level operational and financial improvement projects for clients across multiple industries. He began his career with IBM sales and marketing where he was consistently recognized with sales and performance awards. Subsequently, he rose through the IBM management ranks, gaining valuable marketing and general management experience along the way.

Bob migrated to Consulting Sales in 1989 as an Officer at Gemini Consulting, and later CSC Index, PriceWaterhouse Coopers, and Accenture, contributing several hundred millions of dollars in consulting revenue. At Gemini, he teamed with other Business Development Executives to develop a structured sales process for a professional services company. A few of his early successes were with Abbott Labs, Baxter, NCR and Bethlehem Steel.

After being recruited by Jim Champy at CSC Index, Bob collaborated with thought-leaders such as Peter Drucker, Michael Porter, Michael Tracey, and Robert Kaplan, and pioneered dozens of successful reengineering engagements in the US. As the North American sales leader for Index, he saw their revenue grow from $25M to $250M in 5 years. At Coopers & Lybrand (now PricewaterhouseCoopers), Bob was part of the European Theatre leadership team and a member of the PwC Marketing Counsel, while also leading three of PwC’s largest accounts. In addition, Bob has held partner-in-charge roles at Cigna and Cisco Systems.

Bob continued his Health and Life Sciences experiences at Accenture as a member of the Payer practice, working with several large payer organizations selling and delivering case management, enrollment, patient management and outsourcing solutions. He was a Client-Partner in Accenture’s Health and Life Sciences Practice with responsibility for Humana and BCBS, including a partner-in-charge position at Humana in Louisville, Kentucky where he worked until his daughter passed away from Hodgkin’s disease in 2007, a personal crisis that came with an 8 year unwanted fellowship with various facets of healthcare. It ignited an ongoing passion to be part of the solution in reinventing healthcare in the US.

Bob has an undergraduate degree in business from Western Michigan University and a master’s degree in Urban Education from the University of Michigan.