• Need

    Apple was a leader in the education market, but needed to leverage their brand dominance in the increasingly competitive “Recommended and Required Buy” programs (RRB) that had become pervasive on many higher education campuses.

  • Engagement

    Apple engaged Dialog to build a strategy for winning in the higher education student market including:

    • Messaging and brand development
    • Strategy and program development
    • Content creation for program support and customer education
    • Providing a Dialog keynote speaker for Apple Education customer events
  • Outcome

    Apple is known as a leader in student computing and dominated the “Recommended and Required Buy” programs across campuses in the U.S.

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