Client Overview

Concrete Logic is a concrete and coatings company serving contractors and companies in the concrete and coatings industry.

Situation

Concrete Logic had no meaningful social presence and no system for turning content into brand authority or leads. Steve needed a partner to build a content and video strategy from the ground up — one that could speak directly to concrete and coatings professionals and convert attention into real business relationships.

Social Media Mockup-2

Insights, Action, and Creative Strategy

Concrete and coatings professionals respond to authenticity, not polish. Dialog built a content and video strategy centered on real talk and motivational content that spoke the language of the industry:

  • Short-form video content built around direct, unscripted advice from Steve’s 40+ years of concrete and coatings experience
  • Positioning Steve as the human face of the brand, leveraging his personal experience, perspective, and relationships to create more authentic, connection-driven content.
  • Motivational and mindset-driven content aimed at the contractor and entrepreneur audience
  • A consistent posting cadence designed to build recognition and trust over time

Every piece of content was built to turn strangers into followers, followers into leads, leads into conversations, and conversations into relationships.

CL_Reverse

We chose Dialog as Concrete Logic's marketing partner because they don’t just execute tactics. They take the time to understand the business, identify where opportunities are being lost, and build a strategy that connects the brand, technology, lead generation, and customer experience. Their experience working with both large and small businesses gives them the perspective to build sophisticated strategies that are also practical for growing companies. That makes them the right partner to help us deliver a true Growth Engine for our clients. 

Steven Hicks CEO, Concrete Logic

Approach

  • Developed and managed a consistent 2x/week content strategy across Instagram, TikTok, and LinkedIn
  • Created platform-specific content tailored to each audience and channel
  • Edited short-form video and designed branded social posts
  • Managed content scheduling, publishing, and performance monitoring
  • Provided strategic guidance on video concepts, scripting, hooks, and platform best practices
  • Developed a library of branded social media templates to create consistency and streamline future content creation
  • Refined the content approach to emphasize authentic storytelling, human connection, and Steve’s personal perspective
Metrtics

1,503+

NEW
FOLLOWERS

79,800+

VIEWS & IMPRESSIONS

39,000+

PEOPLE
REACHED

2,250+

ENGAGEMENTS GAINED

LET’S CHAT

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