Intel was firmly established as a leading brand in healthcare technology but struggled to align their messaging around a new partnership with global technology leader HP. Additionally, the need to develop a compelling brand presence and messaging platform that resonated with small providers and large systems alike was a tremendous challenge for both partners.
Dialog built a compelling narrative that explained how both partners combined into a unique and more powerful solution than either on their own or paired with other manufacturers.
- Conducted interviews across 22 stakeholders within Intel and HP
- Built new messaging platform
- Identified opportunities for brand alignment
- Designed new unique value propositions
The new brand and messaging platform strongly positioned Intel as a leader in healthcare and provided indisputable proof points to support each messaging pillar. All sales reps were trained on the messaging, and marketing was provided with a messaging architecture that translated easily into copy for all vehicles.