Vertical Expertise in Shifting Markets
Need
Recognizing the huge opportunity in Healthcare, Ingram Micro increased focus on growing their Healthcare solution portfolio. They needed to build the internal infrastructure for a healthcare vertical and drive momentum.
Engagement
Ingram Micro engaged Dialog to help them build a healthcare infrastructure, refocus, and redeploy company-wide focus on the healthcare ecosystem.
- Developed cohesive internal vertical focus and infrastructure
- Develop a healthcare go-to-market strategy
- Developed healthcare messaging and branding
- Created healthcare Ecosystem content highlighting Ingram’s Healthcare solutions and services
Outcome
Ingram’s centralized a team of healthcare focused experts within the company. Over the first year, new branding, messaging, and a clearly articulated healthcare ecosystem enabled Ingram Micro to significantly grow its number of healthcare-focused partners, products, solutions, and revenues.