As an AMD Preferred Supplier, AMD engaged Dialog to serve as the outsourced Global Commercial Channel marketing team responsible for business strategy, program development and execution, sales enablement, and content development world-wide.
- Developed 16 country Commercial Channel Program
- Lead and managed all global channel marketing and sales support efforts
- Rebranded and relaunched tiered channel program in 16 countries with focus on key partners in each program tier
- Designed the visual identity and messaging highlighting the unique value proposition for VARs