A dramatic expansion of products and services through multiple acquisitions gave Adobe a unique opportunity to position themselves in a broader context within the education market. But the challenge was to evolve the brand and messaging to encompass a much broader offering in a way that was highly relevant to all existing customers and prospects.
Adobe hired Dialog to reposition them in the K-12 and higher education markets with branding, messaging and training including:
Building a messaging and brand platform to drive relevant content across all media
Creation of sales training content, including playbooks and battlecards
Designed and led interactive training sessions at the Adobe Worldwide Sales Conference
Strong, consistent messaging across all customer-facing content and internal tools: 92% of Adobe sales reps rated the training “Strongly Agree” for usefulness; 89% voted “Strongly Agree” on using the information for future business interactions.