For more than two decades, Mel Maldonado Turner has thrived at the intersection of graphic design and brand strategy. Her work is guided by the belief that meaningful innovation requires a deep understanding of the people who will use what she creates and the changing world that surrounds them.
She started her career at Foote, Cone & Belding, San Francisco, fulfilling a dream of working for an agency with global clients such as Apple, Levi Strauss & Co., and Pacific Bell. Mel also brings creative leadership from international, in-house agency experience with National Instruments as executive producer.
Mel’s practice has been notable for crossing media genres, drawing on references from a diverse range of cultural, historical, aesthetic, and technological sources. Her work encompasses brand identities, environmental design, multiscale exhibitions, signage systems, print, motion, and interactive graphics.
Mel holds a BA from the University of Texas at Austin and has served as a board member of the American Institute of Graphic Arts, Austin.