As Dialog’s CEO, Mark brings more than 25 years of deep experience as a marketer and general manager. Mark has been a vice president and general manager at Ameritech (now part of AT&T), Dell, and Microsoft. Having been a senior executive at leading hardware, software, and telecommunications companies, Mark has an exceptionally well-rounded view of marketing, ecosystem management, and the nature of the way technology is shaping our world.
Mark is skilled at identifying adjacent markets for business growth. As a corporate development executive, he has created over $1B in new venture revenue via acquisitions and alliances. Notably among these was Ameritech’s entry into the field of security monitoring which resulted in Ameritech becoming the number two player in that industry.
As vice president of marketing for Dell’s Small and Medium Business division, Mark was responsible for over $8B in revenue and a $350M marketing budget. During his tenure, he and his team reduced marketing cost per unit sold by more than 50% while nearly doubling share and improving brand perception. He also created Dell’s Solution Provider Direct program which The Wall Street Journal called “a beautiful strategy.”
As a GM, he has led multibillion-dollar business units with thousands of employees, including Dell’s US Consumer Systems business and served as CEO of Supercircuits, a Carlyle Group portfolio company which was twice named to Inc. Magazine’s list of fastest growing companies in America. As SVP of marketing with Ameritech, Mark was one of a team of a dozen expatriates who turned a $4B stake in newly privatized European telco Teledanmark into $10B. As a result, he is intimately familiar with successfully managing organizational change at small and large scale.
He recently completed an interim assignment as the chief marketing officer for Denon & Marantz (a Bain Capital portfolio company) where he created a digital campaign that took Denon from the 5th- to 2nd-most-talked-about brand online and created a community of 65,000 fans in 100 days.
Mark also worked in health care early in his career at the Boston Consulting Group where he encountered early end-to-end patient management thinking and helped to structure a relationship between Mayo Clinic and a new PPO provider.
Originally from Zimbabwe, Mark has an undergraduate degree with highest distinction from the University of Minnesota and an MBA from Wharton. He has been recognized by BtoB Magazine as one of the top 15 Direct Marketers in the US.