Client Overview

HP is a global information technology original equipment manufacturer (OEM) dedicated to designing, manufacturing, and delivering a broad portfolio of hardware, software, and IT services.

Situation

Despite commanding strong overall IT market share, HP had close to zero presence in the healthcare vertical — a massive, fast-growing sector. The opportunity was clear. The path to capture it was not.

Campaign Assets

Insights, Action, and Creative Strategy

Dialog conducted deep research into healthcare provider IT needs and developed a full lifecycle management map to guide strategy. Next, we built a messaging architecture and segmentation model, then translated it into action: a branded program called EHReady for Physicians — a fully integrated go-to-market initiative that included sales playbooks, a mobile sales hub app, partner alliance development, demand generation campaigns, and sales enablement materials designed to open doors and close deals   

Results

Market share in healthcare vertical rose from 3% to 21% in 24 months 

Brand & Product Messaging Architectures Created for HP Segments

DG_CaseStudy_HP_ Segments

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