
DIALOG CASE STUDY
GRAMMY® Award-winning
Conspirare Makes Comeback After 20-month Pandemic Pause
DELIGHTING AUDIENCES AND DONORS WHILE
REACHING NEW DEMOGRAPHICS
Client Overview
Conspirare is an innovative professional choral organization with 10 GRAMMY® award-winning and nominated recordings. Inspired by the power of music to change lives, this ensemble engages singers from around the world who join voices to deliver world-class, extraordinary live music experiences and recordings.
Situation
Prior to COVID-19, Conspirare enjoyed strong ticket sales, enthusiastic audiences and artists, and industry leading recognition. Conspirare’s live performances were completely shut down for 20 months, which was unprecedented. Conspirare needed to make a comeback for the Fall ‘21 to Spring ‘22 season but faced many risks and unknowns.






Insights, Action, and Creative Strategy
Dialog took Conspirare’s promotional design and communications up to a whole new level of excellence to signal to audiences that Conspirare is truly back, stronger than ever.
- High design concepts for 5 different performances (multiple nights) and events throughout the season
- Integration across advertising, programs, posters, email, interactive for each concert
- Conspirare-level positioning reflecting their innovation

Results

Concept of break-through entertainment, persona profiles and associated content was fully embraced globally

The creative designs, programs, and integrated communications exceeded audience expectations, delighting them with a “wow” response, and enhancing their overall experience and celebration of Conspirare’s comeback.
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