Client Overview

Conspirare is an innovative professional choral organization with 10 GRAMMY® award-winning and nominated recordings. Inspired by the power of music to change lives, this ensemble engages singers from around the world who join voices to deliver world-class, extraordinary live music experiences and recordings.

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Situation

Prior to COVID-19, Conspirare enjoyed strong ticket sales, enthusiastic audiences and artists, and industry leading recognition. Conspirare’s live performances were completely shut down for 20 months, which was unprecedented. Conspirare needed to make a comeback for the Fall ‘21 to Spring ‘22 season but faced many risks and unknowns.

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Insights, Action, and Creative Strategy

Dialog took Conspirare’s promotional design and communications up to a whole new level of excellence to signal to audiences that Conspirare is truly back, stronger than ever.

  • High design concepts for 5 different performances (multiple nights) and events throughout the season
  • Integration across advertising, programs, posters, email, interactive for each concert
  • Conspirare-level positioning reflecting their innovation
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Results

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Concept of break-through entertainment, persona profiles and associated content was fully embraced globally

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The creative designs, programs, and integrated communications exceeded audience expectations, delighting them with a “wow” response, and enhancing their overall experience and celebration of Conspirare’s comeback.

“Dialog has such an inspiring team that delivers meaningful and wonderful work. So smart and truly inspirational.”

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