Thomson Reuters Corporation is a Canadian multinational media conglomerate that provides a suite of Enterprise software and services to help professionals make confident decisions and run better businesses. Their customers operate in complex arenas that move society forward — law, tax, compliance, government, and media – and face increasing complexity as regulation and technology disrupts every industry.

In order to align campaign creative and supporting content with insights about the customer, Dialog started with our Radical Clarity™ Process.  This included a rigorous landscape assessment using the Dialog Conversation Science ™ platform, conducting primary research, and deepening the understanding of the market landscape.

The following campaign strategy and execution included:

• “Outside-in” market insights to understand content topics for evolving personas to support their buyer’s journey
• Customer-focused content strategy for maximum impact
• Content creation to increase customer engagement and Thomson Reuters thought leadership including customer-facing white papers and eBooks
• Leverage of content for multiple asset types for increased efficiencies.