Carenet is a market leader in healthcare engagement services for health plans, providers, and employers providing consumer engagement for 100 of the nation’s healthcare payors.

The core engagement services market was rapidly commoditizing. Carenet brand positioning was identified with traditional call center technology, and its visual identity was solely consumer-focused. This was problematic since, while consumers were a key constituent, they were not the paying customer.

Developed a position that reflected the core strength of Carenet in creating custom programs and delivering next generation engagement.

• The hybrid audiences for Carenet’s offering were reflected in a brand idea of “What matters to you matters to Us” which emphasized their problem-solving capability and positioned them with a much smarter more professional look designed to appeal to business decision-makers.
• Mosaic patterns were used as key visual elements in order to reflect the modular approach of customized services.