Founded in 1998 the company had grown through acquisition and had an incredible suite of capabilities, but customers and sales reps had a difficult time making sense of it all​

RealPage believed data was the future and wanted to lead with the fact that their data and insights could do more than anyone imagined believed .

RealPage had assembled a complete solution portfolio and developed a breakaway strategy based on an industry-leading platform and data.

Dialog helped to clearly and powerfully articulate and express this in a set of value propositions and campaigns at the company and solution level - bringing it all to life in a way that deeply resonates with customers and prospects. Key components included:

• New messaging and positioning as for entire product portfolio offering a complete system with the promise of higher yield
• Unified visual ID with common visual element for Connected Intelligence linking disparate offerings and consistently pointing to the whole being greater than the sum of the parts
• Created messaging and conversation guides for each of the major product lines
• Carried the branding into Trade Show and Virtual Trade Show Environments