We call this Messaging 1.0 and we’re masters at its art and science, guiding our clients through the entire process. But we’re restless craftsmen, determined to rethink how and why messaging matters. We want every piece of work we do to drive disruptive business results while illuminating a path forward.
Our work to date, plus everything we’ve learned about network design, is allowing us to see Messaging 2.0 emerge as a powerful force for transformation.
- Multiplying and evolving channels and opportunities for engagement drive pressure on the brand. A cohesive, intelligent brand architecture is more critical than ever.
- Growing power of transparency illuminates gaps between what you say and what you do. It also offers the opportunity to turn genuinely integrated purpose into a sustainable advantage.
- The rise of the ecosystem illuminates new opportunities and responsibilities. It starts by recognizing new network shapes and constructing relevant narratives and value propositions.
Ultimately, the model must be the message and vice versa. Transparency demands it, purpose enables it. That means Messaging 2.0 isn’t just a naming exercise, it’s where network function becomes form.