Client Overview

HungerRush is a restaurant technology provider focused on restaurant management, POS systems, and online ordering solutions.

Situation

HungerRush had a need for a customer-focused value proposition and messaging architecture to tell a holistic, compelling story that differentiated their brand in the marketplace. Dialog was hired to craft that story and to strategically execute it in their overall brand, advertising campaigns, ABM efforts, marketing materials, and sales communications.

BPL Demand Generation Campaign

BPL Bus A
Transit Ads
BPL Bus A
BPL Outdoor
Outdoor Campaign
BPL Outdoor
BPL Ad Campaign Mockups for JPGs8
Print Advertising
BPL Ad Campaign Mockups for JPGs8
BPL Digital Ad 640x480
Digital Advertising
BPL Digital Ad 640x480
BPL_website
BPL Website
BPL_website
BPL Social Media
BPL Social Media
BPL Social Media

Insights, Action, and Creative Strategy

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Results

  • Value proposition and tagline were successfully rolled out and embraced by all employees.
  • Exceeded brand campaign CTRs in comparison to industry standards.
  • Retargeting CTRs for the three HR360 product ads ranged from 5.86 – 6.59!
  • Successful launch across programmatic, SEM, retargeting, and social advertising tactics and creative with ongoing optimization.
  • Exceeded most metrics including CTRs for various media channels in product-specific advertising.

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