Founded in Austin TX, nonprofit Austin Artists Project had been building a new framework of artistic opportunities by investing in underrepresented creative communities and producing world class programs.

With substantial growth, programs were scaling to locations across the nation including performing in Michael Bublé concerts, and on Broadway in NYC. Negotiations were underway with potential new national sponsors for large-scale initiatives. Austin Artists Project needed to remove any barriers and limitations their original name and brand might present as they sought growth through national-scale opportunities.