Client Overview

eBilss Global is focused on delivering e-Mobility solutions across geographies and product categories.

Situation

eBliss Global sought Dialog's help in launching a new brand and product in the e-Bike category. The company came to Dialog for help with their market strategy, product design, branding, naming, and building out all marketing for the organization.

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ALWAYS Bikes Social Media Campaign

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Insights, Action, and Creative Strategy

  • Developed market segmentation 

Results

  • Branding, naming, and end-to-end creative support including full franchisee-ready website launched within 120 days of engagement. 
  • Launched five bike models nationally
  • Delivered Customer Service infrastructure in under 30-days.
  • Exceeded brand campaign CTRs in comparison to industry standards.
  • Successful launch across. programmatic, SEM, retargeting, and social advertising tactics and creative with ongoing optimization.
  • Exceeded most metrics including CTRs for various media channels in product-specific advertising.

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