Adobe Document Cloud “Signed, Sealed, and Delivered” Door Opener
ADOBE’S DOCUMENT CLOUD DIGITAL PLATFORM SEALS THE DEAL WITHOUT A SCRAP OF PAPER
Client Overview
Adobe is a computer software company that helps customers create, deliver, and optimize content and applications through digital experiences.
Multi-version Direct Mailer
Situation
Adobe was promoting new bundle offerings for their Document Cloud solution and was looking to cross sell/upsell the bundle benefits to both existing and new customers. Adobe had a unique opportunity to share how they could keep document workflows connected, protected, and compliant all from a single, secureplatform.
Insights, Action, and Creative Strategy
During the COVID recovery period, a key strategy was to break through the digital marketing clutter via direct mail in order to secure a sales follow-up meeting.
A virtual lunch incentive was promoted in the absence of being able to have1:1, in-person lunch meetings to communicate the full bundle benefits.
Key targets received a direct mail piece that took them to a robust landing page and then to an offer fulfillment promotional page that then was associated with a sales contact.
The creative idea of “signed, sealed, delivered” was concepted and carried through the campaign to reinforce the advanced digital platform and modern way of working.
Results
Campaign launched to the initial IT audience and then Dialog later versioned the creative for the enterprise andmid-market target audiences leveraging the same core theme.
Redemptions were positive considering the time period of the campaign.
