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Dialog's deep understanding of the dynamics and decision-making process on higher education campuses gives you the insights you need to win and to stay ahead in higher education.

Building a Brighter Future

The higher education marketplace is one of the most complex and lucrative vertical markets to target.  Institutions from the smallest private school to large complex state systems, regardless of size or mission, need partners who can help them deliver on their mission statement while wisely managing investment dollars.

While buying may appear centralized, it is rarely exclusively so, each college working and setting priorities with autonomy. To make the complexity even greater, each campus is a hybrid of a B2B and a B2C sale, as businesses navigate across selling to students, faculty and staff.

4.9%

Over the past ten years, tuition and fees at public 4-year institutions has risen an average of 4.9% per year beyond inflation – more than the previous two decades.

26%+

At the same time, institutions are trying to meet an unprecedented demand with US enrollment increasing by more than 26% in the past ten years.

Challenges & Opportunities

The core business model of higher education is under extreme pressure to control costs, meet workforce demand, and improve quality and outcomes. Over the past ten years, tuition and fees at public four-year institutions has risen an average of 4.9% per year beyond inflation – more than the previous two decades. At the same time, institutions are trying to meet an unprecedented demand with US enrollment increasing by more than 26% in the past 10 years.

At Dialog, we get higher education. Our experience includes driving the higher education marketing strategy for Fortune 500 companies, serving on boards of higher education institutions, and working directly with institutions to drive what matters most to them. Our Faculty members have held CIO positions for Ivy League institutions and served as advisors to the U.S. Department of Education.

  • Higher education messaging and branding
  • Higher education market sizing
  • Higher education go-to-market planning
  • Higher education sales enablement
  • Dedication of higher education Dialog faculty

Dialog Faculty: Deep Expertise At Your Service

Dialog Faculty Chair for Higher Education, Dan Updegrove

After holding CIO positions at Yale and The University of Texas at Austin, Dan now serves as the Dialog higher education Faculty chair. His insight and expertise, combined with Dialog’s unique approach, can give you the edge you need to succeed in the higher education market.