Accelerating Opportunity and Growth
Through Digital Domination
Financial services institutions (FSI) have been notoriously slow to adopt digital marketing strategies, due to the traditionally conservative nature of the industry as well as concerns around regulatory requirements, customer information security, and reputation management. But FSI’s are poised for change and that change is starting to accelerate: according to Marketo, banking industry presence on social networks rose 31% in 2012, well above the cross-industry average.
Critical Decisions, Unprecedented Opportunities
This new trend, driven by advances in regulation, technology, and consumer expectations, will continue to shape the FSI landscape and further accelerate the importance of best-in-class digital practices. Institutions are increasingly looking for digital tools and solutions that improve how they serve and build their business.
- Customizing offers to customer needs
- Delivering engaging, personalized digital experiences across multiples channels and devices
- Leveraging social to build communities that serve and strengthen the brand
- Mining social data for deeper customer insights and possible efficiencies
Dialog has the expertise and experience to help FSI’s navigate the shifting marketing environment and leverage digital for a solid competitive advantage. Our team has extensive experience focused on identifying and implementing digital marketing best practices across a wide range or organizations and industries, especially opportunities for FSI’s to make investments that improve social and digital capabilities while maximizing ROI.
The Dialog Difference
The time for action is now. Some FSI’s are moving aggressively, pushing the envelope inside a traditionally risk-averse industry. These companies are embracing the inevitable and will reap first-mover advantages, even as they work to effectively manage regulatory and security challenges. Dialog can help FSI’s develop a roadmap that empowers institutions to leverage digital to build a truly differentiated value proposition.