Digital Domination in Social Media

  • NEED

    St. Joseph Health System is a 76-year-old award-winning regional healthcare provider in Texas, part of the Sylvania Franciscan Health group, and now CHI.

    The St. Joseph team wanted to improve search engine rankings, and grow their social following and community engagement on digital channels.

    St. Joseph also wanted to develop programs to drive interest and volume of their bariatric services, which provide weight loss options for those to whom it is a health concern.

  • ENGAGEMENT

    Dialog launched a Digital Domination campaign with an aggressive link building and search optimization effort, from directories to local and social presence.

    This effort was complemented by paid search efforts on Google and Facebook in targeted bariatric areas. Advertising drove to multiple landing pages which informed a flexible testing platform designed to optimize key phrases, copy and images.

    Dialog then focused on aligning new and established social channels with new branding directives, updated messaging and design.

    Editorial calendars and original content were developed on preventative care health topics, specialty area doctor and nurse interviews, and events. Dialog drove consistent engagement and posts across channels while optimizing efforts for improved results.

  • OUTCOME

    Dialog drove improved search result rankings, moving dozens of key phrases into top spots, and improved presence in key medical directories.

    Organic search traffic increased up to 65% monthly, overall year-over-year site traffic increased an average of 36% monthly.

    Facebook engagement increased and “Likes” increased 28% over 3 months.

    Bariatric leads came in at a very affordable $61 average cost per lead (CPL) from Google and a $193 CPL from Facebook, driving actionable qualified leads to the bariatric team.

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