Powered, a social media company, was growing rapidly and in the process of acquiring and integrating three companies. Data, tools, and systems were fragmented, disorganized, and inconsistent across the four companies. Yet, Powered was harnessing the data to not only drive results, but to support their evolution into a social media consulting company.
Powered needed an outside expert to analyze all systems, tools, and data across clients and companies to help them develop a plan to harness the ever-growing array of new data to drive strategic analytics and deepen customer relationships.
Leveraging our recommendations, Powered was able to cost-effectively integrate data and tools across companies based on the highest value data. Additionally, by centralizing analytics and sharing best practices in driving results and building relationships, Powered successfully evolved into a leader in social media consulting. As such, they were seen as a leader and early pioneer using the vast amounts of social media and customer data to understand customers deeply and build relationships – a dramatic shift from their original position as an eLearning provider.