Increasing Leads and Website Traffic

  • NEED

    Fort Worth-based Mesa Springs is a behavioral and mental health facility owned by Springstone Inc. serving individuals of all age groups.

    Although a leading facility in the area in programs, alternative therapies and quality of care, Mesa Springs was looking for a way to increase awareness, boost engagement and, ultimately, increase the number of new patient leads in Mesa Springs’ rehabilitation programs for substance-related addictions.


    Dialog Group developed a tactical plan for generating based on research including paid Google search advertising; organic content marketing across Facebook, Twitter, LinkedIn, Pinterest, Google+ and a newly established corporate blog; as well as paid social media advertising including Facebook and Twitter platforms.

    Key performance metrics included:

    • Online forms submitted
    • Inbound phone calls to tracking phone numbers
    • Traffic and engagements across seven campaign landing pages (the prospect funnel for behavioral health, particularly in substance abuse categories, requires multiple touchpoints before conversion)

    For marketers, the proof is in the click. With Dialog’s test-and-learn approach and meticulously planned metrics, the following were some observable results:

    • Online form submission increased by 38% compared to pre-campaign activity
    • >500 inbound phone calls to tracking numbers
    • Over a 50% increase in YoY traffic to Mesa Springs’ website.
    • Developed an online community from the ground up, with positive brand engagements – setting the groundwork for future lead generation
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