Fort Worth-based Mesa Springs is a behavioral and mental health facility owned by Springstone Inc. serving individuals of all age groups.
Although a leading facility in the area in programs, alternative therapies and quality of care, Mesa Springs was looking for a way to increase awareness, boost engagement and, ultimately, increase the number of new patient leads in Mesa Springs’ rehabilitation programs for substance-related addictions.
Dialog Group developed a tactical plan for generating based on research including paid Google search advertising; organic content marketing across Facebook, Twitter, LinkedIn, Pinterest, Google+ and a newly established corporate blog; as well as paid social media advertising including Facebook and Twitter platforms.
Key performance metrics included:
For marketers, the proof is in the click. With Dialog’s test-and-learn approach and meticulously planned metrics, the following were some observable results: