Increasing Leads and Website Traffic

  • NEED

    Fort Worth-based Mesa Springs is a behavioral and mental health facility owned by Springstone Inc. serving individuals of all age groups.

    Although a leading facility in the area in programs, alternative therapies and quality of care, Mesa Springs was looking for a way to increase awareness, boost engagement and, ultimately, increase the number of new patient leads in Mesa Springs’ rehabilitation programs for substance-related addictions.

  • ENGAGEMENT

    Dialog Group developed a tactical plan for generating based on research including paid Google search advertising; organic content marketing across Facebook, Twitter, LinkedIn, Pinterest, Google+ and a newly established corporate blog; as well as paid social media advertising including Facebook and Twitter platforms.

    Key performance metrics included:

    • Online forms submitted
    • Inbound phone calls to tracking phone numbers
    • Traffic and engagements across seven campaign landing pages (the prospect funnel for behavioral health, particularly in substance abuse categories, requires multiple touchpoints before conversion)
  • OUTCOME

    For marketers, the proof is in the click. With Dialog’s test-and-learn approach and meticulously planned metrics, the following were some observable results:

    • Online form submission increased by 38% compared to pre-campaign activity
    • >500 inbound phone calls to tracking numbers
    • Over a 50% increase in YoY traffic to Mesa Springs’ website.
    • Developed an online community from the ground up, with positive brand engagements – setting the groundwork for future lead generation
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