Fort Worth-based Mesa Springs is a behavioral and mental health facility owned by Springstone Inc. serving individuals of all age groups.
Due to the sensitive nature of behavioral and mental health – and the importance of social support in wellness and recovery – fostering an online social presence was key. The aim was to bring awareness to addition-related illnesses, increase engagement, and direct individuals to Mesa Springs’ website for resources and treatment program information.
The hospital had big goals with a limited budget so each effort required laser focus and on-target creative campaign concepts and deliverables.
The first order of business was to create a social media strategy – from testing to engagement tactics. Efforts in this realm included:
Results of this campaign included:
In a very short timeframe, Mesa Springs went from no online community to having clear direction on where to focus resources to receive the best return on engagement.