Driving Traffic for Major Travel Booking Site

  • NEED

    A major travel booking website was looking for a way to better engage existing fans and to acquire new ones
    Their goal was to better leverage their Facebook presence to open the lines of communication with their friends and the greater Facebook community.
  • ENGAGEMENT

    Dialog delivered a segment-level needs analysis and competitive benchmarking to help determine the most compelling messaging and positioning for the company.  Engagement included:
    • Tribal management and alliance development
    • Promotion development supported by targeted Facebook ads and sponsored events
    • Drove highly targeted Facebook campaigns through Friends connections which helped to effectively  identify likely customers or fans
    • Leveraged Sponsored stories which require no creative making them easy and cost-effective to deploy
  • OUTCOME

    • 65,000 unique entries to the competition – more than 1 million total entries
    • 460 million total impressions for the campaign
    • 30% increase in revenue driven by Facebook month over month in June, following the “Trip A Day in May Giveaway.”
    • 1400% increase in revenue driven by Facebook for Q2 2011 vs. previous year
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