New Opportunities for Hypergrowth

  • NEED

    Logicalis, a global IT solutions and services provider, was facing declining hardware sales driven by a market shift to cloud-enabled infrastructure. As with other companies in this space, this global Value Added Reseller was witnessing a reduced growth rate.

    In the past, broadening their services mix had not yielded the results they were looking for and senior leadership was divided over the ideal strategic approach.

  • ENGAGEMENT

    Starting with a strong foundation is key, so Dialog worked with the leadership team to craft a compelling corporate vision which the organization could align to.

    Dialog then defined the strategy to transform Logicalis from a “box mover” to a solution provider. Making the move from a product seller to an experience player meant deeply targeting customer needs in key verticals.

    Strategy components included:

    • Leadership Alignment
    • Vision and Culture Change
    • Segment-level Analysis
    • Business Offerings Prioritization
  • OUTCOME

    We co-developed an assertive plan to to grow the services mix from 15% of revenue to 40%, adding an incremental $256M in annual revenue and doubling EBITDA from 5% to 10%.

    Dialog helped create eight breakthrough teams to cascade new behaviors and strategy throughout the organization.

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