Redefining Value for the Federal Government

Federal Government | Brand Engineering

  • NEED

    Our customer was charged with tripling sales into the federal government, but realized they lacked both the critical industry connection and operations infrastructure they needed to meet the target. They needed a partner who could help them understand key influencers and emerging trends in federal IT initiatives, security, and compliance issues, as well as the quickly evolving procurement and contract process.

  • ENGAGEMENT

    The customer asked Dialog to help them develop a strategic plan for aggressive growth within the federal IT space, starting with building awareness with key IT decision-makers, prioritizing contract opportunities and increasing market share for existing contract revenue.

    • Leveraged Dialog Faculty experts to help the client understand federal IT space and the competitive landscape.
    • Identified short term, high value revenue wins.
    • Developed a plan to maximize sales resources through targeted event attendance and outreach.
  • OUTCOME

    Customer dramatically Increased brand awareness, leading to higher revenue and sustainable, on-target growth trends.

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