Differentiating Your Channel Program

  • NEED

    Lenovo’s government sector has long seen value in working with their channel ¬†partners for driving end-user relationships and ultimately solution sales. They needed ways to raise their value proposition above the competition and to meet the needs of government specific partners.

  • ENGAGEMENT

    Leveraging our extensive experience in the channel, we identified gaps in the marketplace and recommended meaningful partner benefits that Lenovo could deliver from a marketing, sales, operations, and finance perspective.

  • OUTCOME

    Lenovo’s new government channel program was embraced and lauded for its innovative design. ¬†With a unique and clear message for both its current and prospective business partners, Lenovo was setup to continue their rapid growth in the government markets.

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