Differentiating Your Channel Program

  • NEED

    Lenovo’s government sector has long seen value in working with their channel ¬†partners for driving end-user relationships and ultimately solution sales. They needed ways to raise their value proposition above the competition and to meet the needs of government specific partners.


    Leveraging our extensive experience in the channel, we identified gaps in the marketplace and recommended meaningful partner benefits that Lenovo could deliver from a marketing, sales, operations, and finance perspective.


    Lenovo’s new government channel program was embraced and lauded for its innovative design. ¬†With a unique and clear message for both its current and prospective business partners, Lenovo was setup to continue their rapid growth in the government markets.

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