Preparing for new opportunities

Branding | Growth Strategy

  • NEED

    Intel was firmly established as a leading brand in healthcare technology but struggled to align their messaging around a new partnership with global technology leader HP. Additionally, the need to develop a compelling brand presence and messaging platform that resonated with small providers and large systems alike was a tremendous challenge for both partners.


    Dialog built a compelling narrative that explained how both partners combined into a unique and more powerful solution than either on their own or paired with other manufacturers.

    • Conducted interviews across 22 stakeholders within Intel and HP
    • Built new messaging platform
    • Identified opportunities for brand alignment
    • Designed new unique value propositions

    The new brand and messaging platform strongly positioned Intel as a leader in healthcare and provided indisputable proof points to support each messaging pillar. All sales reps were trained on the messaging, and marketing was provided with a messaging architecture that translated easily into copy for all vehicles.

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