Vertical Expertise in Shifting Markets

  • Need

    Recognizing the huge opportunity in Healthcare, Ingram Micro increased focus on growing their Healthcare solution portfolio. They needed to build the internal infrastructure for a healthcare vertical and drive momentum.

  • Engagement

    Ingram Micro engaged Dialog to help them build a healthcare infrastructure, refocus, and redeploy company-wide focus on the healthcare ecosystem.

    • Developed cohesive internal vertical focus and infrastructure
    • Develop a healthcare go-to-market strategy
    • Developed healthcare messaging and branding
    • Created healthcare Ecosystem content highlighting Ingram’s Healthcare solutions and services
  • Outcome

    Ingram’s centralized a team of healthcare focused experts within the company. Over the first year, new branding, messaging, and a clearly articulated healthcare ecosystem enabled Ingram Micro to significantly grow its number of healthcare-focused partners, products, solutions, and revenues.

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