Creating a Deep Understanding of the Organization and its Networks

  • NEED

    • In anticipation of launching a new product, a well-respected and highly specialized inventory management provider was looking double its revenue and amplify its visibility to potential investors
    • Lack of a cohesive messaging architecture and corporate visual identity hindered brand and market engagement
  • ENGAGEMENT

    • Piloted extensive visual and content audits of current website, marketing and sales collateral, and stakeholder communications
    • Researched key influencers, market trends, and competitive positioning, creating a comprehensive matrix to guide development strategy
    • Interviewed stakeholders for an in-depth understanding of current internal and external perceptions of the company
  • OUTCOME

    • Flexible, compelling messaging framework summarizing the corporate value proposition and providing specific language for Public Relations, Sales, and Marketing initiatives
    • Enriched design scheme including logo, color palette, and typography, and usage guidelines, to enhance the company’s image to the market, investors, and employees
    • Brand differentiation, relevance, and coherence in the company’s solutions and service benefits
    • Interview process aligned previously disparate viewpoints in management, creating a deep understanding of the organization and its networks as well as a unified foundation for growth
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