The Freescale team recognized the need to measure and track planned marketing initiatives and to have the ability to objectively compare integrated marketing programs against another.
Their ultimate goal in program measurement was to track back to design wins – a customer commitment to design with their product.
Dialog conducted a comprehensive review of global metrics practices and assessed current infrastructure and resources supporting data gathering, reporting, analytics and insights. We identified quick, high value wins as well as five-year plan to move Freescale from basic reporting to integrating strategic analytics as a culture trait.
Dialog helped Freescale create a metrics and measurement playbook, defining how to measure campaigns and tactical elements.
Freescale was able to objectively measure campaigns across the segments and the globe to truly optimize marketing efficiency and effectively allocate budget to the highest performing activities