Creating the Intelligent Classroom

K-12 Education | Strategy

  • NEED

    Dell’s leadership in the K-12 Education market was evident. But moving from a product focused company to a solution focused company left Dell looking for a framework to create connections with their large customer base.


    Dialog developed a framework to allow Dell sales reps to have a deeper conversation with customers about how technology supports the achievement of 21st Century Skills. As part of this, Dialog created sales engagement content to help Dell tell their story in the context of partner solutions including solutions with Pearson, using Dell’s Intelligent Classroom.


    Dell had a K-12 Education strategy that was fully supported with a framework for thought leadership and supporting content for a solution sale.

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