AMD formally launched a Global Commercial Division to go after a $215 billion opportunity. With no internal marketing resources to support and lead sales efforts, AMD needed a partner to develop an aggressive channel strategy and then design and execute a top-tier program to attract and engage channel partners globally.
As an AMD Preferred Supplier, AMD engaged Dialog to serve as the outsourced Global Commercial Channel marketing team responsible for business strategy, program development and execution, sales enablement, and content development world-wide.
Worldwide Channel Partners grew from 1200 to 4100 in a single year. The rebranded and relaunched Alliance Program globalized the North America program in 16 countries and 10 languages, and the entire AMD Channel Program was also recognized by CRN as a 5-Star Channel Program.