Delivering A Differentiating Value Proposition

  • NEED

    When your competitor outspends you at every turn, you need more than a gimmick – you need an idea that’s clever, authentic, and memorable.

    By taking a strategic look at the AMD channel sales landscape, Dialog’s challenge was to deliver a message and a token of appreciation that really resonated.

  • ENGAGEMENT

    The best channel sales reps become their customers’ technology advisor and develop a consultative relationship. AMD offers their customers a chance to have a real choice in technology options – a chance to see “The Whole Picture.” Our distinctive creative campaign featured two mailout gift kits which included:

    • A tease/reveal printed mailer to reinforce the campaign message
    • A USB pre-loaded with practical digital sales tools and videos
    • A 3D viewer with a custom reel that reinforced key “Whole Picture” and brand themes
    • A branded water bottle
    • A trackable custom URL with additional resources

    Offering the audience a delightful gift and instant access to dozens of useful sales tools helped reinforce the relationship and demonstrated support for mutual success.

  • OUTCOME

    Channel sales reps appreciated the novelty of the somewhat nostalgic 3D viewer, the instant access to the USB digital sales tools, and the commitment to continued support.

    With “The Whole Picture” campaign theme, the first mailer kit set the stage for further conversation about AMD’s commitment to supporting the channel sales teams and the opportunity to collaborate on offering their customers the best technology choices for their needs.

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