Winning in Education

Education | Brand Engineering

  • Need

    A dramatic expansion of products and services through multiple acquisitions gave Adobe a unique opportunity to position themselves in a broader context within the education market. But the challenge was to evolve the brand and messaging to encompass a much broader offering in a way that was highly relevant to all existing customers and prospects.

  • Engagement

    Adobe hired Dialog to reposition them in the K-12 and higher education markets with branding, messaging and training including:

    • Building a messaging and brand platform to drive relevant content across all media
    • Creation of sales training content, including playbooks and battlecards
    • Designed and led interactive training sessions at the Adobe Worldwide Sales Conference
  • Outcome

    Strong, consistent messaging across all customer-facing content and internal tools: 92% of Adobe sales reps rated the training “Strongly Agree” for usefulness; 89% voted “Strongly Agree” on using the information for future business interactions.

    Back to Case Studies